Chewy Ad Campaign BTS | How We Shot It

In this vlog, Josh and I take you through the full creative process of bringing our equestrian adult amateur skit to life for the campaign. From brainstorming concepts, setting up scenes, filming at the barn, and all the chaos in between — this is a real look at what goes into creating commercial content in the horse world. We incorporated multiple Equestrian Adult Amateur-style comedy scenes into the campaign, and we were SO excited when Chewy ended up choosing one of our favorites! Seeing a major brand lean into relatable equestrian storytelling was honestly such a cool moment for us. This vlog is full of: 🎬 Behind-the-scenes filming moments 🐴 Barn chaos & content creation 😂 Equestrian Adult Amateur comedy skits 📸 Commercial shoot prep & production 🤍 A real look into creative life in the horse industry We cannot wait for you guys to see how everything came together!